There is no single definition that captures the whole essence of brand building. Most people think that brand building is about communicating and exposing your brand. That's just one side of it. The best way we can define it is to create value for customers. Includes everything customers know, feel and experience about your business.
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Brand building can begin with a well-thought-out brand identity that can help build a strong brand image
that goes a long way in strengthening the brand.
Brand building involves creating value for customers who know, think, and think about your brand. Three popular brands are known-
A physical product or commodity is a product brand. Brand building ensures that the customer has a good
quality product and good brand visibility, packaging, warranty, etc. All of these things together help
in brand building. Adidas, Rolex, etc., are examples of product brands.
Service Brand: non-tangible offer means telecom service, e-commerce, etc. Similar service brand. In this case, brand building depends on the customer experience. Examples of service brands are McDonald's, Starbucks, etc.
Retail Brands: Retail brands are a combination of services and products, i.e., sold through service offers. Therefore, brand-building requires a good customer experience as well as high-quality products. Examples of retail brands are Tesco, Wal-Mart, etc. Brand building is not accessible; if you create your brand, visit http://fireflycreative.in/.
There is no set way for brand building. Brand building requires innovation, creativity, fair value proposition, constant monitoring, and a good customer experience. The steps involved in the brand building are-
The first step in building a brand is to describe the brand. It can be done by product description, packaging, logo, etc. The way a brand is defined builds brand equity and forms the basis of customer perception.
Once a product or service is created, it is essential to distinguish the brand from its competition with some unique value. Also, proper brand positioning is a necessary element of brand building.
Brand promotion using TVC, social media, print ads, online ads, etc., is the essential pillar of brand building as it helps create brand awareness. Proper communication and effective media channels can help build a strong brand and increase brand recall.
Brand building can be effective if the customer feels connected. So giving a personal touch to the customer through innovation and customization can help create a strong impression in the customer's mind.
The Company needs to monitor and review its products, services, and brand performance. Therefore, brand evaluation and review are essential components of brand building.
The next step involves working on brand building guidelines, which include key elements such as brand building strategy, visual elements, and brand building tonality. The policies should complement the overall business landscape and objectives.
This step of the brand-building process involves working on the brand architecture, including the logo, tagline, mascot, color palette, font, and typography of the brand with its appearance and offerings. They should be attractive and glamorous, attracting the immediate attention of the customers. Logos, taglines, and other such brand elements should be planned and designed, keeping in mind that they will be used and included in every marketing collateral and advertising material.
The next step in the brand-building process involves creating a brand voice that can be professional, friendly, authoritative, service-oriented, technical, promotional, informative, or protective. It all depends on the business objectives, the nature of the products and services, and the type of target market and audience.