The importance of brand building
Brand building can begin with a well-thought-out brand identity that can help build a strong brand image
that goes a long way in strengthening the brand.
Brand building involves creating value for customers who know, think, and think about your brand. Three
popular brands are known-
Product Brand:
A physical product or commodity is a product brand. Brand building ensures that the customer has a good
quality product and good brand visibility, packaging, warranty, etc. All of these things together help
in brand building. Adidas, Rolex, etc., are examples of product brands.
Service Brand:
non-tangible offer means telecom service, e-commerce, etc. Similar service brand. In this case, brand
building depends on the customer experience. Examples of service brands are McDonald's, Starbucks,
etc.
Retail Brands:
Retail brands are a combination of services and products, i.e., sold through service offers. Therefore,
brand-building requires a good customer experience as well as high-quality products. Examples of retail
brands are Tesco, Wal-Mart, etc. Brand building is not accessible; if you create your brand, visit
http://fireflycreative.in/.
The process of brand building
There is no set way for brand building. Brand building requires innovation, creativity, fair value
proposition, constant monitoring, and a good customer experience. The steps involved in the brand
building are-
Describe your brand
The first step in building a brand is to describe the brand. It can be done by
product description, packaging, logo, etc. The way a brand is defined builds brand equity and forms
the basis of customer perception.
Brand Variation and Location
Once a product or service is created, it is essential to distinguish the brand
from its competition with some unique value. Also, proper brand positioning is a necessary element
of brand building.
Brand Promotion
Brand promotion using TVC, social media, print ads, online ads, etc., is the
essential pillar of brand building as it helps create brand awareness. Proper communication and
effective media channels can help build a strong brand and increase brand recall.
Personalize the brand
Brand building can be effective if the customer feels connected. So giving a
personal touch to the customer through innovation and customization can help create a strong
impression in the customer's mind.
Evaluate the brand
The Company needs to monitor and review its products, services, and brand
performance. Therefore, brand evaluation and review are essential components of brand building.
Work on brand guidelines
The next step involves working on brand building guidelines, which include key
elements such as brand building strategy, visual elements, and brand building tonality. The policies
should complement the overall business landscape and objectives.
Create brand logos, taglines, and other elements
This step of the brand-building process involves working on the brand
architecture, including the logo, tagline, mascot, color palette, font, and typography of the brand
with its appearance and offerings. They should be attractive and glamorous, attracting the immediate
attention of the customers. Logos, taglines, and other such brand elements should be planned and
designed, keeping in mind that they will be used and included in every marketing collateral and
advertising material.
Create a brand voice
The next step in the brand-building process involves creating a brand voice
that can be professional, friendly, authoritative, service-oriented, technical, promotional,
informative, or protective. It all depends on the business objectives, the nature of the products
and services, and the type of target market and audience.
