Digital Marketing - Case study

Challenges

Digital Marketing - Case study

Date: January 2022

Client Name: Shree Lakshmi Jewellers

Objective: To increase Reach, Engagement and follower on Facebook organically

Our Idea

Firefly’s Solution:

1. Our first step: Product Research

Studied the various range of products variety

2. Second Step: Audience Study

Studies the existing customer's interest, behaviour and product buying cycle

3. Third Step: Market Study

Studied the market demand and supply, strength, weakness and opportunities

4. Fourth Step: Platform Study

Studies the platforms, trending content types and updates to get more reach and engagement

5. Fifth Step: Customized Facebook Marketing Strategy

Considering above four steps and the objective at the same time created a customised strategy to achieve the target

6. Sixth Step: Execution as per the strategy calendar with the timeline

Result

  1. We have gained average 1L views on Facebook live sessions
  2. We have gained 25X Engagement
  3. And we have achieved the objective by getting 900 Facebook followers in the 6 months of campaign timeline organically.