Social Media Marketing - Jewellery Brand

Challenges

Date: January 2022
Client Name: Shree Lakshmi Jewellers, Pune
Objective: To increase Reach, Engagement and follower on Facebook organically
Weakness: Lower analytics on the Facebook Page

Our Idea

1. Our first step: Product Research
Studied the various range of products variety

2. Second Step: Audience Study
Studies the existing customer's interest, behaviour and product buying cycle

3. Third Step: Market Study
Studied the market demand and supply, strength, weakness and opportunities

4. Fourth Step: Platform Study
Studies the platforms, trending content types and updates to get more reach and engagement

5. Fifth Step: Customized Facebook Marketing Strategy
Considering above four steps and the objective at the same time created a customised strategy to achieve the target

6. Sixth Step: Execution as per the strategy calendar with the timeline

Result

We have gained average 1L views on Facebook live sessions

We have gained 25X Engagement

And we have achieved the objective by getting 900 Facebook followers in the 6 months of campaign timeline organically.