Table Talks with Firefly Creative Solutions
Things around us are changing rapidly and the main reason is the growing digitalization. Everyone is creating their presence in this new digital world. There is no doubt that this is the greatest innovation humankind got. From Emails to different social media platforms, this innovation brought us closer and closer by its evolution. Today we are connected to our loved ones even if we are in our home. This only happened because of the strong connectivity sources we have received. But this evolution has changed the whole marketing game, especially in this lockdown because of the pandemic.
Most of the people were at home and spending their time on mobile phones. A massive behavioral change has happened from last year. It is noted that usage of social media platforms increased during the initial period of lockdown by 75%. Along with social media, the overall consumption of online content like blogs, audio, and video also increased. And that's why search engines like Google have seen exponential growth in searching for a different blog. Same with Spotify and YouTube platforms have seen an increase. This increasing number helped many brands to communicate with their consumers through different platforms. The brand started connecting to them and started building credibility by grabbing this opportunity.
Usage of the digital platform has increased but major behavior changes have also been developed in this period of time. Most people preferred to order more from the e-commerce website (s) to complete their day-to-day needs. To use the convenient way to get necessary things at your home became important. Also, working from a remote place led to less traveling hence working professionals started utilizing time in different activities or their hobbies. People went through difficult times and started saving money. Purchase of unnecessary products or services decreased. And the major change is everyone started taking hygiene very seriously. They became conscious about their health and began to eat healthy along with daily exercise.
Health conscious....healthy food
These were all changes noticed by some brands and created strategies to suit the situation. But most of the brands couldn't match the changing pace of the market. The market changed drastically because of behavior change in consumers and their needs. And this change created new trends to approach consumers. Trends like marketing your brand on social media and other digital platforms. Brands started communicating to customers through various digital platforms. They started creating content and engaging their potential customers. And this whole process requires proper strategy building.
We fill every brand that should adapt to this change and start thinking differently. Every change comes with a new opportunity. Brands have to see it and create marketing strategies accordingly. In this all, we believe a discussion will help us understand the situation and find a perfect loophole to connect with potential customers. With Table Talks with Firefly, we are creating a platform to discuss your brand, understand the situation and build strategies to get the expected outcome from it. We are here to encourage you with this solution-based communication. Table Talks with Firefly Creative Solutions, in this campaign,